I'm Ariel, a UX/UI designer living and working in Ottawa, born and raised in Toronto.
My journey in design began over a decade ago when I earned my honours degree in Design from YSDN. Since then, I have had the pleasure of designing for diverse brands like Tree Canada, CIBC, Leclair Decor, and the British High Commission leading design teams to create insight-led, human-centered experiences that ensure both business and user needs are met. My practice combines discovery and research, information architecture, and UX/UI design all with a relentless focus on the end user.
As a design leader, I coach and mentor diverse interdisciplinary teams, fostering relationships with both designers and stakeholders to establish design practices that work for the people who make and the people who use the products and services I help bring to life. I aim to empower designers through autonomy and transparency, direct communication, and individual attention to their goals.
Outside of work, you can find me hiking, enjoying time with friends and family, or delving into a new hobby—currently, I've embarked on the intriguing journey of wood restoration (wish me luck). I have a passion for creativity that extends beyond design, encompassing culinary arts, interior design, and literature. Also, I openly admit to having a fondness for all things organization—an obsession I proudly embrace.
With a long record of successful projects and a new range of skills in my arsenal, I'm ready for the next great UX adventure.
My approach involves combining an understanding of user needs, business goals, and market dynamics to inform design strategies that meet immediate objectives and position projects for long-term success.
In my role as a designer, I am a problem-solver who places the end-user at the focal point of the entire digital design process. The goal is making interfaces useful and accessible, and this starts with a human-centered approach.
I use research, data, and analytics to inform the work I create. These findings reveal new perspectives that frame existing challenges, articulate users intentions, and empower team decision making.
My practice is shaped by working with passion, curiosity, and determination. I approach each project with an openness to learn, a willingness for self-reflection, and an eagerness to expand my practice.
I love building relationships grounded in trust and authenticity. I shape cohesive teams by offering thoughtful candid feedback, encouraging guidance, and embracing open critique.
I believe leading a team involves diving into challenges together. I offer my time, empathy, and expertise to find moments where we win together, all while finding space to encourage, foster, and celebrate individual growth.
Concept ideation
Customer journey mapping
Qualitative & quantitative research
Heuristic evaluation
Guerilla testing
Workshops & facilitation
Storytelling & presentations
Usability testing
Analytics & reporting
UX design
Information architecture
Design systems
Micro-interactions/animation
Websites
App design
Service design thinking
Accessibility
Creative direction
UI design
Brand identity
Typography
Graphic design
Coaching & mentorship
Recruiting & hiring
Project planning & scopes
Practice advocacy
Career development planning